I'm Adewunmi
A creative &
About Me
Adewunmi Kayode
Creative Brand Specialist
I am a creative professional passionate about building cohesive brand and product experiences. I excel at uncovering the core essence of a brand and strategically aligning it with business objectives to enhance brand equity and drive growth. My approach focuses on creating impactful and memorable brand experiences that resonate with the target audience and support long-term business success. Download CV
Brand Identity Strategy
ARM Hold Co.
Led the successful rebranding of ARM's identity in 2021, implementing changes across all customer touchpoints, including digital platforms, print materials, and internal communications. Launched a comprehensive brand campaign that significantly strengthened brand perception and drove a 23% increase in brand awareness within the first six months.
Environmental Design
Landmark Africa Group
Designed and managed the first in-city beach in Lagos, Nigeria. Played a key role in developing the investor pitch, creating the beach layout plan, and overseeing the implementation and installations. The beach attracted over 3,000 visitors per week in its first six months, contributing to a 60% increase in revenue in its first year of operation.
Product Design
ARM Hold Co.
Managed the UI/UX design and go-to-market strategy for the ARM One mobile app, which consolidates all of ARM's digital products into one seamless platform. The app launch resulted in an increase in user adoption rates and a significant increase in digital engagement.
Sustainable Packaging
McRabbit.com
Designed and managed sustainable packaging for McRabbit's underwear products, transitioning to eco-friendly materials while reducing packaging costs by 15%. Led the go-to-market communications strategy, which highlighted the brand's commitment to sustainability, increasing customer loyalty and boost in sales.
TRENDING
24 September 2024
Harnessing Design Thinking and Consumer Behavior: A Path to Market Precision
In the ever-evolving business landscape, the question of how to reach and resonate with your target market remains one of the most complex challenges companies face. It’s a puzzle I’ve spent years contemplating as a creative. The answer, I’ve come to realize, lies at the intersection of two powerful approaches: design thinking and a deep understanding of consumer behavior. These two concepts, when brought together, offer businesses a pathway to not only know their audience but to speak directly to their hearts and minds.
Get It Touch
My Details
Got a project in mind or just want to say hello? I’d love to hear from you! Whether you’re looking to bring a bold idea to life, explore a collaboration, or simply have a question, feel free to reach out. Let’s connect and see how we can create something impactful together.
- hi@adewunmikhay.com
- +234 703 885 5625
- Mon - Fri 9AM to 5PM | Sat 9AM to 12PM